Marketing & Student Recruitment
Learnex Education is well suited to assist your school with its admissions and marketing needs. We have worked in this area for year and can put together an effective marketing and recruiting plan to increase your school’s enrollment. We believe effective marketing and communications is critical to enrollment growth and sustainability. Our comprehensive marketing and recruiting services includes:
Publications Development
- Research and Analysis;
- Concept Development and Image Design
- Copy writing, Editing, and Design Development
- Print Coordination
- Institutional Identity
- Logo, Word mark, and Crest Development
- Letterhead and Stationery Design
Marketing Plan
- Develop Your School’s Key Message and Copy
- Develop your Marketing Strategies, Media, and Budget
- Publication Design and Placement
- Systematic Implementation Plan
- Measurability Tools to Determine the Success of Your Marketing Strategies
How We Can Help
Learnex can help you understand the critical elements of effective marketing and admissions for your school, and evaluate whether your current marketing plan, strategies, message, and media are working effectively, and what areas you need to make adjustments in. This includes:
- Market Analysis to determine “who” you are reaching out to;
- Review the critical message that represents what your school is all about;
- Assessment of the media that you are currently using (e.g., publications, advertising, outreach programs, internal/external communication by your staff);
- Identification of the tool you will use to measure your marketing success (e.g., enrollment, retention, response rate, fundraising performance);
- Development of “new” marketing strategies and tactics to enhance your performance and enrollment.
- It’s important to understand that current and prospective parents, students, and donors are influenced by your message and your media. They are making decisions about enrolling or re-enrolling at your school or even making a donation.
- It’s critical that you’ve developed a marketing system that maximizes your message and reassures your community about what you represent and how they fit in, and the benefits to enrolling at your school.